Project lead and principal designer for the UI/UX within Air Sapphire, the world's most powerful sedan – and the first vehicle under Lucid's 'dark side' ultra high-performance sub-brand.

Worked as part of a special project team across interior, exterior, CMF, brand and 3D design to create a fully comprehensive vehicle and brand aesthetic that covers all aspects of the product and associated media.

An interface designed in close collaboration with vehicle dynamics engineering for use at very high speeds, with minimal time to spare, that also helps to foster an increased sense of theatre and excitement for the customer.